A new name,
a new chapter

To all our communities around the world,

It’s been more than a decade since we set out on this journey with you, when we took our first step with PURE Life Experiences back in 2009. Over the years, the industry has evolved, our family of delegates has grown enormously, and we came to the realisation that it was time to begin an exciting new chapter with all of you.

That’s why Beyond Luxury Media Ltd. has been officially rebranded and reborn as This is Beyond Ltd.

But this is much more than just an update to our name. This is a declaration of intent about all of the work we do: our ambition is to always aim for far more than is expected from us; to provide the best return on investment for our customers; and to bring a tremendous sense of value to the experiences we create. So this rebrand is a commitment to all of you that we will constantly strive to go above and beyond in everything we do, and that we will always be held accountable to this standard.

Luxury has changed, and brands must adapt

A name says a lot about who you are as a company. Beyond Luxury Media suited us 10 years ago when people first began rethinking notions of traditional luxury; but the industry has moved on a lot since then – and we wanted to evolve with it.

Nowadays, being ‘high-end’ is about promising a life that is optimised and amplified; it’s about self-discovery, self-fulfilment, and self-actualisation. We all want to be the best possible versions of ourselves, to have the best experiences we can while we’re on the planet, and to ensure each of those precious moments is truly remarkable, memorable, and leaves behind a positive legacy. That’s what our customers provide – and it’s also what our events strive to achieve.

Realising this, we went on our own journey of introspection to better understand our beliefs, our values, and what we stand for. It became clear that growth could only come through transformation, so we began the process of evolving our brand. After a year of soul-searching, we knew wanted to be a force for good; to make sure everything we do is always surprising, inspiring and positive; and to have the capacity to make real changes in the world.

Our purpose: Commerce should be a force for good

In the current global climate, the world is teetering on a cliff-edge – and unless radical action is taken, we’re going over the edge. Traditional politics is failing us, and the planet. As a result, sixty-three per cent of global consumers now prefer to buy from companies that stand for a purpose reflective of their own values and beliefs. So brands have to be the ones leading the way: combining profit and purpose to spread ideas, take action and inspire others to do the same. With its considerable reach and influence, the high-end travel industry in particular has a huge responsibility be a force for good in the world.

That’s why we want to aspire to do great things while making commerce a force for good. The two are not mutually exclusive. We’re extremely proud that this ethos is already embedded in each of our communities; you are all, in your own distinct ways, contributing to fuelling the greater good. By challenging the status quo, you are all disruptors and visionaries – and it’s never been more important for you to come together and continue inspiring each other to push boundaries and solve problems.

Our mission: Reshaping industries into inspired communities

We know there is great power in collective thinking; that more minds are better than one to overcome challenges and achieve the unexpected. There’s a phrase I love, “Alone we go fast, but together we go far”, which really embodies the whole ethos behind what we do. On our own, we would just be an industry of resourceful individuals, but together, we can do so much more.

That’s why This is Beyond creates immersive events, provides insightful content and curates only the most curious and influential people. We want every one of our communities to be a truly inspired space. This is our mission, the goal that will guide all of our endeavours as a brand. This is also a reminder that whichever of our communities you join, you are all part of something bigger: a united global movement dedicated to doing great while making commerce a force for good, driven by personal relationships.

Our vision: Showing the power of humanity in business

In an increasingly digitised age, too many companies are losing sight of the power of real, human connections. Humanity is an asset in the commercial world that should never be underrated – it has the potential to be an incredible driving force.

At This is Beyond, we believe that good business and great relationships go hand in hand, and feel privileged to have the mission of bringing together exceptional people through our events. But we always want that relationship to work both ways. We don’t have a board of advisors because you are all our stakeholders and consultants, and you all have the power to shape the future direction of our communities. Over the last 10 years we’ve listened constantly, and will continue to do so.

Put simply, you push us to be a better company.

With a new name, and a clear mission, we have never felt more inspired to move forward with all of you; to create unique, inspiring communities with humanity at their centre; and to push the boundaries of doing great while being good.

Yours sincerely,

Serge Dive
Founder & CEO, This is Beyond Ltd.

Privacy Policy – Press

This Is Beyond is committed to protecting the individual privacy rights of attending media and press.

Our Privacy Notice contains important information about the types of personal information we collect and process; what we do with it; who we may share it with and why; and your rights when it comes to the personal information you provide us with.

 

1. Who we are

This is Beyond Ltd.

Unit 2/2 Shepherds Building West, Rockley Road, Shepherds Bush, London, W14 0DA

Phone: +44 20 31 764 989

Email: dpo@thisisbeyond.com

Our Data Protection Officer is: Cj Holden

 

2. Types of data that we process

We use different methods to collect data from and about you including through:

Direct interactions
You may give us your personal data by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
•Registering your interest in attendinga show;
•subscribe to our information emails;
•request marketing to be sent to you;or
•give us some feedback.

Automated technologies or interactions
As you interact with our website, we will collect data about your device, your browsing actions and patterns when you consent to our use of cookies.

Third parties or publicly available sources
We may receive personal data about you from other people in the industry, or we may find out more about you with an internet search or reviewing your LinkedIn or Instagram profile. We do not do searches of private social media such as Meta/Facebook.

If you are an individual or an employee of a company, we will collect the following data:
• full name
• job title
• name of the company that you work for
• work email address
• work address
• work phone number
• if you are in-house or freelance
• what you are interested in attending the show
• information about your publications
• information that you provide to us, such as your background information and your expertise/experience
• information you provide to us for the purposes of attending meetings and events, including dietary requirements which may reveal information about your health or religious beliefs
• areas or topics that interest you
• health data in case you have an accident or are ill at a show
• information from your social media accounts, such as LinkedIn or Instagram

 

3. How do we use your personal data and what is our legal basis Data Legal Basis

Full name / Job title / Name of the company that you work for / Work email address / Work address / Work phone number
We have a legitimate interest in contacting you.
We also have a contractual obligation to provide you with operational emails about the show you are attending.
3

Information that you provide to us, such as your background information / Areas or topics that interest you / Your publications / Why you would like to attend
You provide this data to us with your consent and then we have a legitimate interest in processing the data to enhance your experience as a press member.

Dietary requirements
You provide this information to us with your consent.

Health data in case of accident or illness at a show
We will provide medical personnel with health data about you when you are not able to do this yourself.

Automated technologies or interactions
You can consent to our analytical cookies.

Third parties or publicly available sources
We have a legitimate interests in knowing more about you and your company by looking at your social media, such as LinkedIn and Instagram.

 

4. Whom we may share your personal data with

We will share your personal information with third parties where required by law, where it is necessary to administer the working relationship with you or where we have another legitimate interest in doing so.

Medical personnel; Vital interests
Our professional advisers such as lawyers and accountants; Legitimate interest
Professional indemnity or other relevant insurers; Legitimate interest
Third parties to whom we outsource certain services such as, without limitation, confidential waste disposal, IT systems or software providers, IT support service providers, document and information storage providers ; Legitimate interest

Whenever we share your personal information, we will do so in line with our obligations to keep your information safe and secure.

Please note this list is non-exhaustive and there may be other examples where we need to share with other parties in order to provide our services as effectively as we can.

We conduct an appropriate level of due diligence and put in place contractual documentation in relation to any sub-contractor to ensure that they process personal data appropriately and according to our legal and regulatory obligations.

 

5. Where your information is processed

Your information is processed in the UK.

 

6. How we protect your information

We take information and system security very seriously and we strive to comply with our obligations at all times. Any personal data which is collected, recorded, or processed in any way, whether on paper, online or any other media, will have appropriate safeguards applied in line with our data protection responsibilities.

Your data is protected by controls designed to minimise loss or damage through accident, negligence, or deliberate actions. Our employees and consultants are trained to protect sensitive or confidential information when storing or transmitting data in any medium including electronically and must undertake annual refresher exercises on this.

 

7. How long we keep your information for

We keep your data for as long as you work for the organisation or you are in the travel sector.

 

8. How to access your information and your other rights

You have the following rights in relation to the personal data we hold about you:
• Your right of access If you ask us, we’ll confirm whether we’re processing your personal data and, if necessary, provide you with a copy of that personal data (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.
• Your right to rectification If the personal data we hold about you is inaccurate or incomplete, you are entitled to request to have it rectified. If you are entitled to rectification and if we’ve shared your personal data with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal data with so that you can contact them directly.
• Your right to erasure You can ask us to delete or remove your personal data in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If you are entitled to erasure and if we’ve shared your personal data with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal data with so that you can contact them directly.
• Your right to restrict processing You can ask us to ‘block’ or suppress the processing of your personal data in certain circumstances, such as where you contest the accuracy of that personal data or you object to us. If you are entitled to restriction and if we’ve shared your personal data with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal data with so that you can contact them directly.
• Your right to data portability You have the right, in certain circumstances, to obtain personal data you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.
• Your right to object You can ask us to stop processing your personal data, and we will do so, if we are:
– relying on our own or someone else’s legitimate interests to process your personal data, except if we can demonstrate compelling legal grounds for the processing; or
– processing your personal data for direct marketing purposes.
• Your right to withdraw consent If we rely on your consent (or explicit consent) as our legal basis for processing your personal data, you have the right to withdraw that consent at any time.
• Your right to lodge a complaint with the Information Commissioner’s Office If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal data, you can report it to the ICO. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Please note that some of these rights may be limited where we have an overriding interest or legal obligation to continue to process the data or where data may be exempt from disclosure due.

The ICO can be contacted at:

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Telephone: 0303 123 1113

Fax: 01625 524510