Be strong. Be supportive. Be responsible.

What do we mean?

This is a call to action: a call to help each other in any way we can, from providing advice to lifting the spirits. This is the moment to show how resourceful and resilient we, as an industry can be. We are all in this together, and we will get through it together.

On this page you’ll find easy-to-share content, forums for discussion and inspiring initiatives from travel and beyond; resources to help us come together as a community and support each other. No matter where you are in the supply chain, whether you’re a travel agent or hotelier; event organiser or traveller; staff member or community member, everything we do impacts each other.

Kindness, hope and positivity are the best tools we have to bounce back and help lead the recovery. So let’s be strong, supportive and responsible – to each other, our communities and our industry.

Because now, more than ever, we are #allinthistogether.

Some of the companies furthering the #allinthistogether movement:

Resources for you

Below you'll find news and updates from across our communities, and the wider world, to help you and your business. We'll be adding to this section as often as possible.

Travel: A
Love Letter

In challenging times it’s important not to lose sight of everything travel gives us; read, download and share this message of hope

Read now

Digital sticker

Add the #allinthistogether sticker to your company's homepage to spread the word and encourage others to unite


Safaris go

&Beyond has teamed up with broadcasters WildEarth to bring the wilderness online with their Wildwatch Live series

View story

LinkedIn Forum

A place to share your thoughts, expert insights or inspiring articles from around the world with the community

Visit forum

Social media

Share your support for the #allinthistogether movement by downloading the social media header, optimised for Twitter, LinkedIn and Facebook

View now

Six Senses take wellness online

‘At Home With Six Senses’ brings their iconic wellness programming – regularly voted the finest in the world ­– to a global audience

Visit now

At your service, NHS

Luxury operator Original Travel has signed up more than 60 brands to donate to a raffle for NHS staff worth more than £20k

Visit now

Don't travel now,
travel later

South Africa Tourism has released a powerful lockdown video reminding people that when we travel again it will be truly special

View video

The Standard
stands together

An inspiring fundraising initiative from the hotel brand to support staff that have lost their jobs: a model to learn from

Visit now