A new name,
a new chapter

To all our communities around the world,

It’s been more than a decade since we set out on this journey with you, when we took our first step with PURE Life Experiences back in 2009. Over the years, the industry has evolved, our family of delegates has grown enormously, and we came to the realisation that it was time to begin an exciting new chapter with all of you.

That’s why Beyond Luxury Media Ltd. has been officially rebranded and reborn as This is Beyond Ltd.

But this is much more than just an update to our name. This is a declaration of intent about all of the work we do: our ambition is to always aim for far more than is expected from us; to provide the best return on investment for our customers; and to bring a tremendous sense of value to the experiences we create. So this rebrand is a commitment to all of you that we will constantly strive to go above and beyond in everything we do, and that we will always be held accountable to this standard.

Luxury has changed, and brands must adapt

A name says a lot about who you are as a company. Beyond Luxury Media suited us 10 years ago when people first began rethinking notions of traditional luxury; but the industry has moved on a lot since then – and we wanted to evolve with it.

Nowadays, being ‘high-end’ is about promising a life that is optimised and amplified; it’s about self-discovery, self-fulfilment, and self-actualisation. We all want to be the best possible versions of ourselves, to have the best experiences we can while we’re on the planet, and to ensure each of those precious moments is truly remarkable, memorable, and leaves behind a positive legacy. That’s what our customers provide – and it’s also what our events strive to achieve.

Realising this, we went on our own journey of introspection to better understand our beliefs, our values, and what we stand for. It became clear that growth could only come through transformation, so we began the process of evolving our brand. After a year of soul-searching, we knew wanted to be a force for good; to make sure everything we do is always surprising, inspiring and positive; and to have the capacity to make real changes in the world.

Our purpose: Commerce should be a force for good

In the current global climate, the world is teetering on a cliff-edge – and unless radical action is taken, we’re going over the edge. Traditional politics is failing us, and the planet. As a result, sixty-three per cent of global consumers now prefer to buy from companies that stand for a purpose reflective of their own values and beliefs. So brands have to be the ones leading the way: combining profit and purpose to spread ideas, take action and inspire others to do the same. With its considerable reach and influence, the high-end travel industry in particular has a huge responsibility be a force for good in the world.

That’s why we want to aspire to do great things while making commerce a force for good. The two are not mutually exclusive. We’re extremely proud that this ethos is already embedded in each of our communities; you are all, in your own distinct ways, contributing to fuelling the greater good. By challenging the status quo, you are all disruptors and visionaries – and it’s never been more important for you to come together and continue inspiring each other to push boundaries and solve problems.

Our mission: Reshaping industries into inspired communities

We know there is great power in collective thinking; that more minds are better than one to overcome challenges and achieve the unexpected. There’s a phrase I love, “Alone we go fast, but together we go far”, which really embodies the whole ethos behind what we do. On our own, we would just be an industry of resourceful individuals, but together, we can do so much more.

That’s why This is Beyond creates immersive events, provides insightful content and curates only the most curious and influential people. We want every one of our communities to be a truly inspired space. This is our mission, the goal that will guide all of our endeavours as a brand. This is also a reminder that whichever of our communities you join, you are all part of something bigger: a united global movement dedicated to doing great while making commerce a force for good, driven by personal relationships.

Our vision: Showing the power of humanity in business

In an increasingly digitised age, too many companies are losing sight of the power of real, human connections. Humanity is an asset in the commercial world that should never be underrated – it has the potential to be an incredible driving force.

At This is Beyond, we believe that good business and great relationships go hand in hand, and feel privileged to have the mission of bringing together exceptional people through our events. But we always want that relationship to work both ways. We don’t have a board of advisors because you are all our stakeholders and consultants, and you all have the power to shape the future direction of our communities. Over the last 10 years we’ve listened constantly, and will continue to do so.

Put simply, you push us to be a better company.

With a new name, and a clear mission, we have never felt more inspired to move forward with all of you; to create unique, inspiring communities with humanity at their centre; and to push the boundaries of doing great while being good.

Yours sincerely,

Serge Dive
Founder & CEO, This is Beyond Ltd.

Wednesday 16 December 2020

This is Beyond launches new private members’ club for leaders in the high-end travel industry.

This is Beyond – creators of PURE Life Experiences, L.E/Miami, We Are Africa and Further East – have officially launched their latest evolution: a private members’ club for leaders in the high-end travel industry.

The club launched on 1 December, uniting all four of This is Beyond’s communities under one digital roof for the very first time.

For Founder and CEO, Serge Dive, it’s long been a goal to unite the influential communities he and his team have spent the last decade building.

“Our company’s mission has always been to reshape industries into inspired communities – to help build meaningful connections that make travel a force for good in the world, and show the power of humanity in business,” he says. “In a year in which we have all been reminded of our shared humanity, this has never felt more relevant.”

From a searchable members directory and instant messaging to in-House meeting scheduling and on-demand industry insights, the House’s bespoke digital platform makes it easier than ever for high-end travel professionals to stay connected, drive new business and promote their brands.

“Every feature we’ve built into our platform is designed to make our members’ jobs easier, from our Promotions and Buyer Enquiry boards, to our interactive Media Hub,” says Zahava Abend, Head of The House of Beyond. “After speaking with many of our community members about their evolving business needs, we’ve created a platform that enables our members to quickly and effectively spark meaningful connections and bring in new business.”

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After a successful beta-testing phase in November, The House opened its digital doors to all founding members earlier this month, but new features will be added to the platform throughout 2021, including a Jobs Hub designed to help high-end travel professionals who lost their jobs as a result of the pandemic, get back in the game.

Founding members celebrated the club’s official launch last week, with a series of hybrid (both virtual and in-person) housewarming events spanning eight cities worldwide. Each interactive event found a way to pay homage to the pineapple – the international symbol for hospitality and the inspiration behind The House of Beyond’s distinct logo.

The housewarming festivities kicked off a full calendar of member events, exclusive to those in The House of Beyond. In addition to virtual events including expert-led roundtable discussions, chat roulette breakout sessions and digital dinner parties, House members will continue to receive regular invites to in-person events around the globe, as venues reopen in the coming months.

From dog sledding expeditions and desert hikes to wine tasting weekends and heli-skiing retreats, The House of Beyond’s VIP member events are designed to break the B2B mould and further the connections born on the club’s digital platform.

Meanwhile, the club has just begun accepting applications for First Access Membership – open to senior-level, high-end travel professionals whose visions align with The House of Beyond’s community principles. Space in the House is limited, but a small number of applicants will be granted First Access Membership and receive their keys to the castle on 1 February 2021.

For more information on The House of Beyond, please visit www.thehouseofbeyond.com.

For membership enquiries, please contact hello@thehouseofbeyond.com.

For media enquiries, please contact:

Eliza Bailey
Head of Press Programme
eliza@thisisbeyond.com

Emily Miller
Marketing Manager
emily@thisisbeyond.com

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