A new name,
a new chapter

To all our communities around the world,

It’s been more than a decade since we set out on this journey with you, when we took our first step with PURE Life Experiences back in 2009. Over the years, the industry has evolved, our family of delegates has grown enormously, and we came to the realisation that it was time to begin an exciting new chapter with all of you.

That’s why Beyond Luxury Media Ltd. has been officially rebranded and reborn as This is Beyond Ltd.

But this is much more than just an update to our name. This is a declaration of intent about all of the work we do: our ambition is to always aim for far more than is expected from us; to provide the best return on investment for our customers; and to bring a tremendous sense of value to the experiences we create. So this rebrand is a commitment to all of you that we will constantly strive to go above and beyond in everything we do, and that we will always be held accountable to this standard.

Luxury has changed, and brands must adapt

A name says a lot about who you are as a company. Beyond Luxury Media suited us 10 years ago when people first began rethinking notions of traditional luxury; but the industry has moved on a lot since then – and we wanted to evolve with it.

Nowadays, being ‘high-end’ is about promising a life that is optimised and amplified; it’s about self-discovery, self-fulfilment, and self-actualisation. We all want to be the best possible versions of ourselves, to have the best experiences we can while we’re on the planet, and to ensure each of those precious moments is truly remarkable, memorable, and leaves behind a positive legacy. That’s what our customers provide – and it’s also what our events strive to achieve.

Realising this, we went on our own journey of introspection to better understand our beliefs, our values, and what we stand for. It became clear that growth could only come through transformation, so we began the process of evolving our brand. After a year of soul-searching, we knew wanted to be a force for good; to make sure everything we do is always surprising, inspiring and positive; and to have the capacity to make real changes in the world.

Our purpose: Commerce should be a force for good

In the current global climate, the world is teetering on a cliff-edge – and unless radical action is taken, we’re going over the edge. Traditional politics is failing us, and the planet. As a result, sixty-three per cent of global consumers now prefer to buy from companies that stand for a purpose reflective of their own values and beliefs. So brands have to be the ones leading the way: combining profit and purpose to spread ideas, take action and inspire others to do the same. With its considerable reach and influence, the high-end travel industry in particular has a huge responsibility be a force for good in the world.

That’s why we want to aspire to do great things while making commerce a force for good. The two are not mutually exclusive. We’re extremely proud that this ethos is already embedded in each of our communities; you are all, in your own distinct ways, contributing to fuelling the greater good. By challenging the status quo, you are all disruptors and visionaries – and it’s never been more important for you to come together and continue inspiring each other to push boundaries and solve problems.

Our mission: Reshaping industries into inspired communities

We know there is great power in collective thinking; that more minds are better than one to overcome challenges and achieve the unexpected. There’s a phrase I love, “Alone we go fast, but together we go far”, which really embodies the whole ethos behind what we do. On our own, we would just be an industry of resourceful individuals, but together, we can do so much more.

That’s why This is Beyond creates immersive events, provides insightful content and curates only the most curious and influential people. We want every one of our communities to be a truly inspired space. This is our mission, the goal that will guide all of our endeavours as a brand. This is also a reminder that whichever of our communities you join, you are all part of something bigger: a united global movement dedicated to doing great while making commerce a force for good, driven by personal relationships.

Our vision: Showing the power of humanity in business

In an increasingly digitised age, too many companies are losing sight of the power of real, human connections. Humanity is an asset in the commercial world that should never be underrated – it has the potential to be an incredible driving force.

At This is Beyond, we believe that good business and great relationships go hand in hand, and feel privileged to have the mission of bringing together exceptional people through our events. But we always want that relationship to work both ways. We don’t have a board of advisors because you are all our stakeholders and consultants, and you all have the power to shape the future direction of our communities. Over the last 10 years we’ve listened constantly, and will continue to do so.

Put simply, you push us to be a better company.

With a new name, and a clear mission, we have never felt more inspired to move forward with all of you; to create unique, inspiring communities with humanity at their centre; and to push the boundaries of doing great while being good.

Yours sincerely,

Serge Dive
Founder & CEO, This is Beyond Ltd.

ThisisBeyond TEAM Members

Accounts Buyers Creative CRM Further East HOB L.E/MIAMI & SET Management Operations PURE Programming WAA & DND

Serge Dive

Founder & CEO

Sarah Ball

Co-Founder

Sabrina Corelli

Executive Assistant to CEO

no results

L.E/MIAMI & SET

Zahava Abend

CO-Founder & Director, SET Director, L.E/Miami | The House of Beyond

Chariklia Vasiliou

Event Manager

Nico Pagani (& Casper)

Brand & Marketing Director

Sarah Nevard

Senior Marketing Executive

Lucy Shave

Senior Content Executive

Jasmine Wraith

Marketing Coordinator

Marine Rolland

Head of Sales & Travel Relations for SET

Gemma Welsh

Regional Sales Manager

Emma Ladkin

Sales & Travel Relations Manager

Pippa Smith

Sales & Travel Relations Manager

Cecilia Tinacci

Sales & Events Coordinator

Paige Turnbull

Events Coordinator

Brandon Gale

Events Coordinator

no results

PURE

Eve Browning

Head of PURE

Paula Campos

Head of Sales

Olivia Evans

Senior Sales Executive

Natalie Walford

Marketing Manager

Kelly Paterson

Marketing Executive

Morgan Gilbert

Sales Executive

Emily Charro

Event Co-Ordinator

Rebecca Lamb

Projects Executive

no results

Further East

Sophia Asghar

Event Manager

Shaamil Nathwani

Sales & Buyer Executive

Natalie Walford

Marketing Manager

Cal Rimmer

Marketing Executive

James McKenna

Events Coordinator

no results

We Are Africa & DND

Ryan Wallace

Managing Director

Kathy Bruggemann

Head of Sales & Partnerships

Roshenda Barendilla

Sales Manager

Julia Thuenissen

Sales Manager

Robin Hendrickse

Senior Sales Executive

Debrah Rosenberg

Sales Support Manager

Xavier Dangereux

Sales Support Coordinator

Dianne Bussell

Marketing Manager

Melisa Harvey

Marketing Executive

Nicola Hohls

Graphic Designer

Wadzanayi Nhamo

Executive Assistant

no results

Buyers

Rebecca Barr

Head of Buyer Programme

Aaron Tynan

Senior Buyer Programme Executive

Georgia Malone

Buyer Programme Manager for PURE

Jocelyn O'Keefe

Buyer Programme Co-Ordinator for Do Not Disturb

Rebecca Lamb

Projects Executive

Lidia Klimberg

Buyer Programme Coordinator

no results

Operations

Gemma Leahy

Senior Operations Manager

Connor Allen

Senior Operations Manager

Amy Chau

Senior Operations Executive

no results

Accounts

Andres Esteves

Financial Controller

Mei Chong

Management Accountant

Jessica Gorgota

no results

Creative

Consuelo Zaccaron

Head of Design

Brunella Giannangeli

Senior Graphic Designer

Rhiannon Griffiths

Mid-weight Graphic Designer

Chloe Neil

Junior Graphic Designer

Julien Balloué

Junior Graphic Designer

Lee Southern-Popham

Studio Manager

no results

CRM

Ash Sabban

Head of CRM

Mye Dwyer

CRM Executive

John Segar

Senior Digital Developer

no results

House Of Beyond

Polly Gamage

Senior Membership Manager

no results

Programming

Bella Carington

Senior Programming Executive

no results

Management

Angela Miklos

Talent Acquisition and Development Manager

no results